Cover Story: Heidi Klum

Heidi Klum

Text by Priya Rao

After a storied career on the catwalk, Heidi Klum has proven she can do it all —producing, hosting, judging, designing—without so much as a hair out of place. And she’s just getting started. (The Mogul Model)

Though Maxim magazine is a purveyor of beautiful women, namely beautiful models, it would be a mistake to categorize cover star Heidi Klum as just another pretty face (her dangerous curves are a welcome bonus). The 44-year-old trades more on her savvy smarts than anything else these days. She’s a household name around the world not only because of her Victoria’s Secret tenure and Sports Illustrated Swimsuit cover of her in her 20s, but also her turns on Project Runway (which she hosts and executive produces), America’s Got Talent (which she judges), and Germany’s Next Topmodel (which she executive produces, hosts, and judges).

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Add in the fact that she’s the creative director of her relatable lingerie (Heidi Klum Intimates) and swimwear (Heidi Klum Swim) lines, as well as her fashion collections for supermarket brand Lidl, and it’s clear that the word mogul, not model, best describes her.

And Klum isn’t just slapping her enviable visage on products or shows for the sake of it, as some celebrities do—she actually thrives on being a “multi-hyphenate,” a welcome moniker for women in 2018 especially. “I can’t do things halfway…it’s not how I’m wired,” she says. “It’s important to be fully involved with things that I attach my name to, whether it’s a TV show or a line of clothing that I’m designing. I ind it exciting to see something through from an idea to a inished product—sometimes it’s a bit of a puzzle to igure out how to bring a concept to life, and I enjoy that challenge.”

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Born and raised in the small town of Bergisch Gladbach, Germany, outside of Cologne, Klum always had her eyes on bigger things—namely designing. She was accepted into fashion school in Düsseldorf, but a luke modeling competition in 1992 set her on a diferent successful path. “I never lost my interest and passion for designing,” she says. “It just took a bit of a backseat.” Today, her collections for Lidl are sold in over 10,000 stores in 28 countries, and she has graduated from Forbes’ top-paid models list to become one of the highest-paid television hosts, earning a whopping $21 million in 2017.

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But it’s not just designing prowess or business acumen that makes Klum a star we all want to root for—it’s her charming likability and fearlessness. “Conidence is sexy. There’s something alluring about a person that just seems at ease and comfortable with themselves,” she says. “It’s something we should all strive for.

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”Granted, this is something Klum has learned over her many years in the modeling and entertainment industries, even as she remains so brightly primed for the spotlight. “My nose would grow like Pinocchio’s if I said that I didn’t feel some pressure about aging, as I am constantly asked about it,” she says. “I’m in the public eye, and there’s more scrutiny because of that. I can look at photos of when I was 24, and of course I am going to look diferent now at 44 and having had four children—but, again, it’s about being comfortable with yourself and what you see in the mirror. I’m not trying to hold on to the past or searching for a fountain of youth. We are all going to age, so I’m trying to embrace that, but not without a bit of fight.”

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How Klum keeps her composure while doing it all is a mystery, but she appreciates that life continues to be “messy.” “You just hope for the best,” she says. “You try to juggle and hope you don’t drop a ball. If I do, I don’t beat myself up for it—I pick it up and try again.

“The enjoyment is really in the journey and not just at the destination,” she continues. “If I could go back in time, I would appreciate each moment more. When I was younger, I was always looking ahead and how to get there faster. Now I wish I had really been more present during each moment to fully enjoy and savor them.” (Maxim USA)

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*Jacket, PHILIPP PLEIN. Earrings, HOUSE OF EMMANUELE. Bracelets and boots, CHROME HEARTS