The "California Streaming" event, organized by Apple on Tuesday, September 14, introduced the four new iPhone 13 models to the world

MAXIM - Watching the launch of an iPhone without an audience, and therefore without its enthusiasm, is a curious thing. However, it is easier to spot omitted or underdeveloped information when the hype train is quieter. In the mass of information provided by Apple during the presentation of the new iPhone models, three areas were in little detail. What didn't Tim Cook and his team say about the new iOS smartphones?

The A15 Bionic chip

With its high level of hardware / software integration and limited permutations between iPhone, iPad and chips, Apple is rightly applauded for pushing the boundaries of Apple Silicon processors. However, how good is the A15 Bionic chip?

According to Apple, the A15 Bionic chip is the fastest processor on the market, up to 50% faster than the competition. Apple goes on to say that the GPU (Graphic Processing Unit) is up to 30% faster than the competition and that it can deliver all its power to Cinematic Mode, Photographic Styles, Live Text and to other features. However, these statements lack concrete.

We ignore what Apple calls "the competition", just as we ignore the factors or criteria used to obtain these rates. On the other hand, "up to 50%" is a fairly wide range. Apple could have compared this new chip with the A14 Bionic, and thus demonstrate to what extent the A15 Bionic is a real leap forward.

The more efficient battery

Good news ! The new iPhones offer "autonomy for 24 hours". Which iPhone has not been presented like this? What's curious here is that the full-day battery life has been a big selling point not only for Apple, but for countless other smartphone makers as well. Again, this assertion lacks concrete.

Unlike the A15 Bionic chip, here Apple has directly drawn a comparison between the iPhones. The battery life of the iPhone 13 Mini has increased by 1.5 hours compared to the iPhone 12 Mini. As for the autonomy of the normal iPhone 13, it increased by 2.5 hours compared to the iPhone 12. However, these results largely depend on the network configuration and other factors used by Apple during of the test phase. A quick glance at the technical specifications is hardly more informative: “All of the battery life figures are dependent on the network configuration and many other factors. Actual results are subject to change ”.

And yet, Apple says this new iPhone model has longer battery life over an undefined benchmark. Maybe according to Apple the days are longer ...

Cinema quality

Cinematic Mode on the iPhone 13. | Source: APPLE PRESS.

In this presentation, Apple did not explain what "cinema quality" really is, or how the camera of the iPhone 13 Pro and iPhone 13 Pro Max will change this functionality. From a technical point of view, the new iPhone models have formidable tools: the rack focus (control of the focusing), the Cinematic mode filming in HDR Dolby Vision, the Smart HDR 4 (making it possible to detect up to 'four different people in a scene and fine-tune the contrast, lighting and skin color for each one), and Apple's image processing software (improved from iOS 14 ).

However, what does this actually change? Mounting ? Cinematography? The lighting? Sections ? But is Apple's role really to change the conventions of literary technique in visual media? Or, maybe there is a filter that adds highlights and shadows to a close-up of boots and shoes crashing to the ground, which could put James Cameron out of work.


On Monday, September 13, Apple informed its community that high amplitude vibrations can degrade the iPhone's camera system, citing powerful motorcycle engines as an example. However, on Tuesday September 14, Apple showed off the new iPhone 13 on a moped. Obviously, this mode of transport does not have as powerful an engine as a motorcycle, so what is the threshold not to be exceeded?

Sometimes a manufacturer can take a huge leap forward in terms of the capabilities and desirability of their hardware. Apple is no exception to this rule. There have already been years when the new iPhone clearly took a big leap forward, and the launch of the iPhone X is a perfect example. However, there were other times when the update was simply buffing the edges, improving everything slightly, and letting the little perks add up to create a better product than the year before.

The four iPhone 13s fall into this latter category. There is nothing spectacularly new, there are no huge new features, but the iPhone 13 is an improvement over the iPhone. 12. (forbes)

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